Nobody likes bullying, especially small business marketers. If you’ve ever felt like punching the little man with a heavyweight champion you know what I’m talking about. Big business has attracted his gloves, and allows small businesses to register for the census.
I have good news! Sometimes the little guy gets wins. It is not easy and sometimes it’s a close call, but little boys do to win and when they do, the victory is sweet!
What can you do when you are threatened by the bully in the street?
1. Take a careful look at your competition
Each has its strengths and weaknesses. You should be aware of both the strengths of your competitors, and where room for improvement is quite obvious.
2. To be flexible
Do not expect your competitor to its next move, so you can broadcast to be prepared to block. You have to think one step ahead and ready for its next maneuver to outwit.
3. Use a little Judo theory
You will not be big and muscular successfully used Judo. Why is that? It is an art that your opponent used his momentum to travel. So what if you do not have thousands of dollars to invest in a campaign. If your competition has tens of thousands invested in one, you will be able to make a quick turn on the counter and quickly with a smaller campaign of your own. He will either lose his investment or to continue on but loose steam.
I’m going to let you on a little secret about your competitors that you can encourage. Although large companies often have a wide variety of products to fill their shelves, they often lack depth.
Think about this is way. You can take your local department store and find everything, from makeup to camping equipment. What is the problem with that? Chances are that they are not a very wide range of their products.
This means that if you an avid outdoorsman, you probably would not be satisfied choosing between two brands of cheap tent when an amazing variety on the market. An outdoor-related store could get over the big department store by offering a wide range of products in a less concentrated area.
Another advantage of the fact is that the little boy is it easier to make a quick turn. How many managers do you get a fast right decision? Think of the weeks it takes for a local department store to send a request from a customer for a specific product to a regional or national management? Yes, it’s too long!
As a small business you can create a new product on your shelves within a week. If I were a customer wants a new tent, I’d rather not wait until summer was half over to get it.
There are many benefits to being the little boy. Do not take bullying lie. You have what it takes to get the best end of the stick and get a winner.
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